NO SLEEP ‘TIL BROOKLYN
We’re hard at work on our next 3-day event, Creative Works EAST, taking place from October 24-26 in Brooklyn, NY. This conference is designed to empower your creative work and career, whether you're a seasoned professional or just starting out. Join us for three days of inspiration, growth, and community that you won't want to miss!
LINEUP
SPEAKERS & INSTRUCTORS
Our presenters and workshop instructors are masters of their craft, each with a unique perspective and body of work that’s bound to inspire and empower your creative spirit. Connect with these outstanding individuals in person this fall. And don't forget to explore their work - follow the links below!
SKILL-BUILDING
WORKSHOPS
10 hands-on sessions led by masters of their craft will give you a deep dive into creative skills like branding, illustration, hand lettering, icon design, storytelling and more. Workshops are open only to conference attendees and have limited seating. They will sell out…Register today.
AM BLOCK , SAT 9AM - 12PM
#HANDLETTERING
THE ART OF THE HAND-LETTERED MAGAZINE COVER
Lauren Hom, Designer & Lettering Artist
Learn how to create stunning hand lettering fit for a magazine cover in this 3-hour workshop led by designer and lettering artist, Lauren Hom. With over 20 hand-lettered magazine covers under her belt, Lauren will show you how to design a 100% hand-lettered magazine cover (what she lovingly refers to as the ‘Oops All Lettering!’ style of editorial design). This workshop will teach you how to design illustrative lettering that acts as key art and grabs attention at a glance on newsstands.
#ILLUSTRATION
MASTERING EDITORIAL ILLUSTRATION: A COMPREHENSIVE GUIDE FROM CONCEPT TO EXECUTION (PART 1)
Clinton Campbell, Miné Day, & Brad Hodgkiss, Partners at MUTI
Unleash your artwork with Clint, Miné, and Brad of MUTI in this 2-part, 6-hour, hands-on editorial illustration workshop! Join them as they dive into a typical client brief, taking you from the initial concept to the final art. You’ll get the inside scoop on how to interpret the text and create eye-catching artwork. Expect to tackle an opening illustration, spots, and icons—key elements in any editorial brief. Plus, you’ll get tips and insights along the way to help elevate your artistic game and perfect your style.
#ICONDESIGN
BUILDING COHESIVE ICONS
Noah Jacobus, Senior Designer at Font Awesome
So you need an icon set for a project, only to find that all the stock sets don’t have quite what you need. You could try adding the missing icons or even (gasp) create your own set, but where would you start? Dive into the wonderful world of tiny pictures in this 3-hour workshop led by Noah Jacobus from Font Awesome, the internet’s favorite icon library andtoolkit. From rudimentary rules to cohesive collections, we’ll uncover, dissect, and build on the secrets of successful icon design.
#BRANDING
A DESIGNER’S GUIDE TO CRAFTING PEOPLE-CENTRIC BRANDS
Miro Laflaga & Ash Phillips, Founders at Six Cinquième
Join Miro and Ash for this 3-hour workshop and learn their proven methodology for helping brands make deeper connections with their customers. They will guide you through the process, focusing on the designer’s role as a facilitator of creative insights while providing opportunities for clients to create authentic interactions that foster advocacy, loyalty, and trust, helping them build meaningful and lasting relationships with their customers.
#CREATIVECAREER
DUNGEONS & DESIGNERS
Nim Ben-Reuven, Artist, Designer & Author
Adventure into the underbelly of graphic design, learning to use different skills, tactics, and teamwork to battle against innocuous and insidious foes in this RPG-style approach to navigating the design industry. Explore the tumultuous situations that inevitably find their way into our work experiences, from awkward contract and rate negotiations, boundary setting, micro-managing bosses, creative blocks, client critique, and the dreaded feeling of ‘selling one’s soul.’ Spend time reviewing the skills needed for these interactions and testing them out with our personalized characters inside a variety of role-playing game DUNGEONS.
PM BLOCK , SAT 2PM - 5PM
#TYPEDESIGN
TYPE DESIGN FOR NON-TYPE-DESIGNERS
Matteo Bologna, Founder & Creative Director at Mucca
Ever wondered how a font is designed? How to customize a font to make a logo? How long will it take? How to turn handwriting into a font? Is there really a difference between ‘spacing’ and ‘kerning’? If you have ever asked yourself these questions, this workshop is for YOU. Join Mucca’s own Matteo Bologna for this 3-hour workshop as he designs a font live with the workshop participants. He’ll discuss how he came to his design decisions and answer any questions that may arise along the way.
#ILLUSTRATION
MASTERING EDITORIAL ILLUSTRATION: A COMPREHENSIVE GUIDE FROM CONCEPT TO EXECUTION (PART 2)
Clinton Campbell, Miné Day, & Brad Hodgkiss, Partners at MUTI
Unleash your artwork with Clint, Miné, and Brad of MUTI in this 2-part, 6-hour, hands-on editorial illustration workshop! Join them as they dive into a typical client brief, taking you from the initial concept to the final art. You’ll get the inside scoop on how to interpret the text and create eye-catching artwork. Expect to tackle an opening illustration, spots, and icons—key elements in any editorial brief. Plus, you’ll get tips and insights along the way to help elevate your artistic game and perfect your style.
#FIGMA
FIGMA FOR BRAND DESIGNERS
Mallory Dean & Rogie King, Design Advocates at Figma
Join designer advocates Mallory and Rogie for this 3-hour workshop for any creative who wants to gain a deeper understanding of how to design a website and brand system in Figma. Using Figma’s best practices, they will work through brand creation, setting up brand and design systems, designing a website layout, prototyping, and touch on ways to make your website real. And they will share their favorite tips and plugins along the way.
#STORYTELLING
CRAFTING COMPELLING NARRATIVES: THE ART & SCIENCE OF STORYTELLING
Brian McDonald, Filmmaker, Story Consultant & Author
In this 3-hour workshop, Brian will guide you through the craft of storytelling, revealing techniques that have stood the test of time. Learn how to harness the power of narrative to captivate your audience, communicate your ideas more effectively, and create stories that resonate. Whether you’re a seasoned professional or new to storytelling, this workshop will equip you with the tools to become a master storyteller.
#IDEATION
CREATE OUTSIDE THE BOX
Meg Lewis, Designer
Join Meg in this 3-hour workshop and learn how to unlock your mind to produce your best creative work yet! Through playful exercises, you will learn how to tap into your most authentic voice, leading to ideas and solutions only you could possibly conceive! Along the way, Meg will help you silence your inner critic and approach your creative practice with a fresh perspective, allowing you to create work that shines brighter than ever before.
The Creative Works Pop-Up Market brings designers, makers, and brands from all over the country to one place. And we open the whole thing up to the public. Join us Thursday & Friday (Oct 24 & 25) in FIVE-TWO-A at Industry City from 10 - 6pm. Interested in vending? Send us a link to your shop.
MARKET
CREATIVE WORKS POP-UP
CHARLOTTE, NC
NEW YORK, NY
BROOKLYN, NY
NEW YORK, NY
SEATTLE, WA
NEW YORK, NY
BROOKLYN, NY
NEW YORK, NY
NEW YORK, NY
NEW YORK, NY
ATLANTA, GA
Get ready for three action-packed days filled with full-hearted presentations, hands-on workshops, and a lively dinner/afterparty alongside world-class creatives from around the globe. All times are listed in Eastern Daylight Time (EDT).
SCHEDULE
OCTOBER 24-26, 2024
THURSDAY, 0CT 24
Registration + Coffee + Connect
10:00a
Conference Kickoff
11:30a
Lunch Break
12:00p
Damien Correll
1:30p
Amy Pastre & Courtney Rowson
2:30p
30-Minute Break
3:30p
Maggie Enterrios
4:00p
Steven & Nicolas Heller
5:00p
FRIDAY, 0CT 25
Coffee + Connect
9:00a
Ben Colar & Dan Price
10:00a
Kendrick Kidd
11:00a
Lunch Break
12:00p
Ash Phillips & Miro Laflaga
1:30p
Zipeng Zhu
2:30p
30-Minute Break
3:30p
Kelli Anderson
4:00p
Jessica Hische
5:00p
SATURDAY, OCT 26
Workshops Block 1
9:00a - 12:00p
2-Hour Lunch Break
12:00p
Workshops Block 2
2:00p - 5:00p
Dinner (Provided) + Afterparty
6:30p
LOCATIONS
CONFERENCE VENUE & HOTEL
Join us in Sunset Park, Brooklyn, at Industry City, New York City’s most diverse creative hub. Housing more than 550 companies from design and media to technology and manufacturing, this six-million-square-foot, 35-acre campus along Brooklyn’s waterfront is a thriving ecosystem where 8,500 people come to work daily.
PRESENTATIONS & MARKET
WORKSHOPS
LONG ISLAND UNIVERSITY – H BUILDING
1 University Plaza
Brooklyn, NY 11201
HOTEL
WYNDHAM GARDEN BROOKLYN SUNSET PARK
457 39th Street
Brooklyn, NY 11232
Group Rate: $199/night. ENDS 8/21/24
CREATIVE WORKS CONFERENCE EAST
SPONSORS
A heartfelt thank you to all of our sponsors for supporting our community. Please take a moment to visit their websites and show your support. If you're interested in becoming a Creative Works sponsor, we'd love to hear from you. Don't hesitate to reach out and connect with us.
COMMUNITY PARTNERS
Interested in supporting Creative Works EAST?
Reach out to us.
FAQS
What is Creative Works Conference?
At its core, Creative Works is a hub of inspiration, connection, and growth for creative professionals. But it's also so much more. From presentations and workshops to vendors and after parties, this event can be a career changer, a confidence booster, a skill builder, and a network expander. The possibilities are endless - it's up to you to make the most of it.
Who’s is it for?
Creative Works Conference is for any creative person looking to sharpen their skills, build in-person relationships with other creators, and learn from some of the industry's most talented and innovative thinkers. Whether you're an artist looking to leverage your craft and sensibilities for commercial work, or an experienced professional looking to take your career to the next level, this is the perfect opportunity to learn, grow, and connect with fellow creatives from around the country. All you need is a willingness to learn, listen, and be present!
Why should I attend?
The conference is a unique opportunity to connect with fellow creatives from around the country, learn from industry experts, and gain new skills that can help take your career to the next level. Need to convince your boss? We have you covered.
Can I speak or lead a workshop?
Our conference values diverse perspectives and experiences and we welcome recommendations from our community for potential speakers and workshop leaders. To be considered, you must be recommended by someone who has previously spoken or led a workshop at our conference, or you must have attended the conference previously. We also encourage you to submit your interest through our contact form, and we'll keep your information on file for future events.
Where should I stay?
We recommend staying at one of the nearby hotels in the Sunset Park neighborhood, as they are conveniently located close to the conference venue. Our friends at Wyndham Hotel Group have provided conference attendees with a group rate of $199/night, so be sure to book your room today to take advantage of this special offer.
What’s the refund policy?
We understand that things come up and plans change. Refunds will be available for tickets cancelled at least 30 days prior to the event. After that time, tickets are non-refundable but are transferable to another attendee. Email josh@creativeworks.co with any questions.
Do you have a code of conduct?
Yes, we take our community's safety and well-being seriously and have established a code of conduct to ensure a safe, inclusive, and respectful environment for all attendees, speakers, vendors, and staff. We expect all participants to adhere to this code of conduct, which can be found here.
NEED TO CONVINCE YOUR BOSS? CLICK HERE.
NEED TO CONVINCE YOUR BOSS? CLICK HERE.
VIDEO RECAP
CREATIVE WORKS WEST
Get a glimpse of the inspiring presentations, hands-on workshops, the vibrant pop-up market, and unforgettable dinners and after party that define our conferences. Whether you're a returning guest or a first-time attendee, this recap will get you excited for what's in store at Creative Works EAST.
Relive our latest confrence experience