CREATIVE WORKS WEST WORKSHOPS
#LETTERING
SATURDAY 9AM - 12PM
Lauren Hom
Designer & Lettering Artist
THE ART OF THE HAND-LETTERED MAGAZINE COVER
Learn how to create stunning hand lettering fit for a magazine cover in this three-hour workshop led by designer and lettering artist Lauren Hom. With over 20 hand-lettered magazine covers to her name, Lauren will guide you through designing a fully hand-lettered cover—what she lovingly calls the ‘Oops, All Lettering!’ style of editorial design. This workshop will teach you how to craft illustrative lettering that serves as key art and instantly grabs attention on the newsstand.
Participants will learn:
Lauren's approach to hand lettering
How to tackle type layout and composition
Tips & tricks for illustrative lettering
Best practices for successful editorial design
Workshop Materials
Materials Provided.
SATURDAY 2PM - 5PM
Kyle Letendre
Letterer, Illustrator & Type Designer
DIGITAL LETTERING EFFECTS: ADDING DEPTH & PERSONALITY TO TYPE
Letters are vessels for expression, and this three-hour workshop focuses on adding dynamic digital effects to your custom type. Led by Kyle Letendre, you’ll learn how to enhance letterforms with dimension, texture, shine, and personality. Pick up workflow tips to keep your designs editable and practical for real-world use. Stand out with striking letterforms perfect for editorial design, packaging, and branding.
Participants will learn:
How to draw custom type in Illustrator
Techniques for achieving dimensional lettering effects
How to illustrate letters in a chrome style
Workflow tips for efficient editing
How to incorporate textures using Illustrator and Photoshop
Workshop Materials
Phone or camera to photograph your sketch
Laptop with Adobe Photoshop & Illustrator Installed
#ILLUSTRATION
SATURDAY 9AM - 12PM
Clinton Campbell,
Miné Day, & Brad Hodgkiss
Partners at MUTI
TINY CANVAS, BIG IMPACT: THE ART OF ILLUSTRATED STAMP DESIGN
Master the art of storytelling in a small format by designing your own set of vintage-inspired stamps in this hands-on, three-hour workshop led by the partners at South African illustration studio MUTI. Stamp design requires a keen understanding of composition, scale, and detail. This workshop will guide you through crafting impactful compositions, integrating basic hand lettering, applying authentic textures, and selecting a compelling color palette. Through thoughtful conceptualization and careful refinement, you’ll create miniature masterpieces that leave a lasting impression.
Participants will learn:
How to generate strong visual concepts
Techniques for effective composition in small-scale design
Basics of hand-lettering for illustration
Methods for creating authentic textures
Strategies for selecting a cohesive color palette
Workshop Materials
Laptop or tablet with Adobe Illustrator, Photoshop or your design app of choice installed
SATURDAY 2PM - 5PM
Doug Fuchs
Designer and Illustrator
ILLUSTRATED MAPS: BRINGING PLACES TO LIFE
An illustrated map isn’t just about accuracy—it’s about perspective. Join Doug in this three-hour workshop where you’ll choose a location and transform it into a stylized, illustrated map. Using Google Maps, Procreate, and Illustrator, you’ll simplify complex details, refine compositions, and create a compelling design that tells a story. Whether for editorial illustration, branding, or personal projects, this session will equip you with the tools to create maps that are both informative and beautiful.
Participants will learn:
How to research and simplify geographic details
The fundamentals of layout and composition for maps
Sketching and refining a clear visual hierarchy
Digital techniques for finalizing illustrated maps
Workshop Materials
Laptop or tablet with Procreate, Adobe Illustrator, or your design app of choice installed
#BRANDING
SATURDAY 9AM - 12PM
Ash Phillips
& Miro Laflaga
Founders at Six Cinquième
A DESIGNER'S GUIDE TO CRAFTING PEOPLE-CENTRIC BRANDS
Learn how to help brands make deeper connections with their customers. Join Miro and Ash in this hands-on workshop as they guide you through the designer’s role as a facilitator of creative insights. This session will equip you with strategies to foster brand advocacy, loyalty, and trust by designing authentic interactions that build meaningful and lasting relationships.
Participants will learn:
How to guide clients through branding conversations with clarity
Techniques for asking the right questions during discovery
Methods for structuring a branding process that adapts to client needs
Best practices for using collaborative tools to enhance communication and workflow
Workshop Materials
Your favorite note taking device
SATURDAY 2PM - 5PM
Elliott Snyder
& Jesse Morrow
Partners at Old Friend
THE TANGIBLE BRAND: WHAT LIES BEYOND THE LOGO
Join Old Friend for this immersive three-hour workshop on creating a brand that feels both expansive and engaging. Jesse and Elliott will guide you through their entire branding process—from the initial client call to the final file export (or final_final_final, if you know what we mean). In this workshop, you’ll learn how to ask the right questions, conduct meaningful research, and explore creatively to not just make a logo but an entire identity ecosystem with plenty of room to play.
Participants will learn:
How to ask the right questions in brand discovery
Techniques for designing cohesive brand assets
Strategies for flexible identity systems
Best practices for presenting and selling branding work
Workshop Materials
Your favorite note taking device
#BUSINESS
SATURDAY 9AM - 12PM
Jesse Mackenzie
& Hannah Smith
Partners at Trust Design Shop
PUNCH ABOVE YOUR WEIGHT: HOW TO OVERDELIVER AS A SMALL STUDIO OR FREELANCER
Great work isn’t about the size of your team—it’s about strategy. In this three-hour workshop, Hannah and Jesse share how their two-person studio consistently overdelivers. Learn how to turn client interviews into real strategy, invest in discovery and research before pen meets paper, and make every presentation count. Discover the power of great collaborators, how to divide and conquer efficiently, and when to expand your capabilities. Whether you’re a small team or a solo freelancer, this workshop will help you maximize impact and deliver work that punches above its weight.
Participants will learn:
How to interview clients and convert their answers into real strategy
How to invest in discovery and research to set yourself up for success
The benefits of great collaborators
How to wow clients and get the most out of every presentation
When and how to expand your capabilities
Workshop Materials
Your favorite note taking device
#CREATIVEPRACTICE
SATURDAY 2PM - 5PM
Andy J. Pizza
Author & Illustrator
FROM CHAOS TO CLARITY: BUILD AN ACTION PLAN FOR YOUR CREATIVE PRACTICE
If you feel like you’re running in ten different directions and getting nowhere, this three-hour workshop with Andy J. Pizza is for you. Work through three strategic frameworks designed to help you organize your creative efforts, align your goals, and make steady progress with clarity and purpose. Step back from working IN your practice and start working ON your practice—eliminating wasted effort, defining new goals, and crafting a clear action plan.
Participants will learn:
How to organize your efforts using the Passion vs Mastery Table
How to map your next move with the Creative Career Path Flowchart
How to plan and launch marketing with the Journey of the True Fan Map
Workshop Materials
Your favorite note taking device
#LETTERPRESS
SATURDAY 9AM - 12PM
Amos Kennedy Jr.
Printer, Book Artist & Papermaker
BAD PRINTING FUNDAMENTALS: EMBRACING IMPERFECTION IN LETTERPRESS
Perfection is overrated. In this unconventional letterpress workshop, Amos Kennedy Jr. challenges traditional notions of “good” printing by celebrating the raw, the unpolished, and the beautifully imperfect. Learn the art of embracing happy accidents, breaking the rules, and finding authenticity in the printing process. Through hands-on experimentation with wood type, ink, and pressure, you’ll discover that the best prints aren’t always the ones that come out perfect—they’re the ones that tell a story.
Participants will learn:
How to enjoy the process of printing
The history and cultural significance of letterpress
Techniques for setting and printing with wood type
How to print with freedom and imperfection in mind
Workshop Materials
Materials provided.
#IDEATION
SATURDAY 2PM - 5PM
Meg Lewis
Artist & Designer
CREATE OUTSIDE THE BOX: THINKING BEYOND CONSTRAINTS
Join Meg in this playful, three-hour workshop designed to break creative boundaries and unlock new possibilities in your work. Through a series of interactive exercises, you’ll tap into spontaneity, silence your inner critic, and explore new ways to approach creative challenges with confidence. Whether you feel stuck in a creative rut or want to refresh your approach, Meg’s workshop will leave you with a renewed sense of exploration and excitement.
Participants will learn:
Techniques for spontaneous ideation and problem-solving
Methods for overcoming creative blocks
Approaches for reframing creative discomfort as an asset
Strategies for developing a more authentic creative voice
Workshop Materials
Materials provided.