CWC (WEST) WORKSHOPS
#HANDLETTERING
FRIDAY @ 9:00AM
SCRAPPY LETTERING & TEXTURE
Dive into the world of lettering and texture with a scrappy twist in this engaging 3-hour workshop led by art director and hand lettering artist, Cymone Wilder. Say goodbye to elaborate tools and embrace a hands-on, tactical approach to create impactful lettering without the frills. Discover the art of building letters from basic shapes and infusing your work with texture and emotion using the most affordable, straightforward (and occasionally quirky) techniques. Learn how to unleash your lettering in the most resourceful and playful manner possible.
Participants will learn:
Basic Lettering Techniques
Texture Application
Creative Ideation
Problem Solving
Workshop Materials
Tablet with Procreate is ideal but not necessary to participate.
SATURDAY @ 9:00AM
FLOURISHED SCRIPT LETTERING
Join Ken Barber for this 3-hour workshop packed with techniques for drawing captivating flourishes to elevate logotypes, packaging, and publications. Delve into the art of formal script, exploring ornamental linework inspired by models from the 18th to the 21st century. Learn stroke construction basics, entry/exit points for embellished letters, and skill-building exercises for fluid movement and spatial balance. Discover how to combine strokes for intricate compositions, addressing vital elements like volume, proportion, and shading.
Participants will learn:
Techniques for drawing well-constructed and attractive flourishes
Different varieties of flourishing (including vine work, cartouches, and pictorial styles)
Basics of stroke construction
Entry/exit points for embellished upper- and lowercase letters
Workshop Materials
Materials Provided.
#BRANDING
FRIDAY @ 9:00AM
CREATE TIMELESS BRAND MARKS
Unleash the power of lasting brand marks in this exclusive 3-hour workshop led by Allan Peters, renowned author of Logos That Last. Explore the principles that define timeless logos and learn a proven logo creation process that ignites your creativity. Discover strategies to generate a multitude of ideas within a short timeframe, striking the perfect balance between uniqueness, simplicity, and memorability. Join us to gain invaluable insights and elevate your brand mark design skills to new heights.
Participants will:
Learn how to align a brand mark with the overarching brand strategy, effectively conveying the desired message.
Develop a robust foundation for your brand mark by generating inspiring concepts in a condensed timeframe.
Master the finer details of typography, color, and composition to elevate your logo designs.
Embrace innovative thinking methods to capture the essence of a brand in visually compelling ways.
Required Materials
Laptop with Adobe Illustrator Installed
SATURDAY @ 9:00AM
BRAND CONCEPTS & FRAMEWORKS
Collaborate with Kim and Fritz of Official Manufacturing Co. (OMFGCO) in this dynamic, 3-hourhands-on session to craft a brand concept and framework for a Seattle non-profit in need of a rebrand. They’ll begin with a case study of a recent OMFGCO project, showcasing their process from beginning to end. Then dive into research and explore how to shape a robust brand framework and concept. These strategic early-stage phases not only help to get your client on-board, but establish essential guardrails for whole-team alignment in building a brand. Oh, and it will be fun too, we promise!
Participants will learn:
Branding Process
Brand Strategy
Team Collaboration & Alignment
Brand Storytelling
Workshop Materials
Laptop or Tablet with Figma installed.
#ILLUSTRATION
FRIDAY @ 9:00AM
ILLUSTRATE THE MUTI WAY: A GUIDE TO EDITORIAL ILLUSTRATION
Join Clint, Miné, and Brad of MUTI for this 3-hour, hands-on workshop as they guide you through a typical client brief from concept to sketch to final art. They’ll share insights into interpreting the text and how to turn the goals into an eye-catching illustration for the reader. The work will include an opening illustration, spot illustration, and icons, typical items included in such a brief. As you work, they’ll share tips and insights that will help you create better work. One lucky winner will unlock the prestigious title of MUTI Employee of the Month in this unique and exciting workshop!
Participants will:
Master the art of conceptualizing and bringing ideas to life through illustration.
Hone time management skills to effectively execute their artwork within the given timeframe.
Enhance problem-solving abilities through creative challenges and mentor feedback.
Learn essential digital illustration techniques to create stunning and professional artwork.
Workshop Materials
Sketching device of your choice
Laptop or Tablet with Adobe Photoshop and Illustrator installed
SATURDAY @ 9:00AM
DESIGN & PRODUCE YOUR OWN ENAMEL PIN
Learn the intricacies of DKNG’s design and illustration process in this hands-on, 3-hour Workshop. From concept development to final file preparation, gain insights into file setup and essential considerations for pin manufacturing. Delve into the nuances of production, including upfront costs and pricing strategies for both retail and wholesale scenarios. Whether you’re a novice or a seasoned designer, this workshop is your gateway to transforming concepts into tangible, wearable art.
Participants will learn:
Concept development techniques to get your creative juices flowing
Best practices for vector design and illustration for pins and beyond
File prep and manufacturing tips to get the best production results
How to market, advertise and price your pins for successful sales
Workshop Materials
Sketching device of your choice
Laptop or Tablet with Adobe Illustrator installed
#PRODUCTDESIGN
FRIDAY @ 9:00AM
DESIGN SYSTEMS & BRAND STORIES
Join August and Arietta of Instrument to challenge the conventional notion that product designers must choose between crafting seamless systems (UX/UI) or telling compelling brand narratives. What if you could harness the power of both? Explore how to merge the strengths of experience design and brand design to create a harmonious and impactful approach. Discover the potential of wielding these powerful skills not just for clients but also for your personal and community-driven projects.
Participants will learn:
How to use design systems thinking and brand storytelling to overcome bias for one design skill over another.
Unique examples of overcoming this binary to launch brand and product experiences
Required Materials
Laptop with Figma installed
SATURDAY @ 9:00AM
DESIGN SYSTEM REMIX
Uncover the art of transforming seemingly rigid design systems into dynamic, adaptable ecosystems in this 3-hour, hands-on workshop led by Jessica Cottone and Suvani Dave of Instrument. Learn the secrets of maintaining creative control while drawing inspiration from the unexpected and delve into the process of evolving brands for digital experiences to resonate with diverse audiences and varied environments.
Participants will learn:
Adaptability in Design: Learn to modify and adapt design systems to various contexts and needs.
Creative Problem-Solving: Develop the ability to find innovative solutions within perceived limitations.
Creative Agency: Understand how to maintain and express your unique voice through design.
Design Strategy: Hone the skill of visualizing and implementing design concepts that effectively communicate ideas and messages across digital platforms.
Required Materials
Laptop with Figma installed
#PHOTOGRAPHY
FRIDAY @ 9:00AM
PHOTOGRAPHY & LIGHTING TECHNIQUES
FOR PORTFOLIO & WEB
Join Winnie and learn how to use your smartphone camera to unleash the impact of your website and portfolio. Delve into making impeccable photo documentation of your 2D and 3D work and explore a range of simple yet effective lighting techniques and invaluable tips and tricks during the shoot and in post-production to bring out the best in your images. Understand the nuances of distinguishing a successful image, gain insights into various portfolio options, and learn how to impeccably present your work.
Participants will learn:
How to set your smartphone camera to get the best images
Simple lighting techniques for 2D and 3D Art and Objects
What makes a successful vs unsuccessful image
How to create a portfolio of your work
Workshop Materials
Preferred note taking device
#STORYTELLING
SATURDAY @ 9:00AM
UNLEASH YOUR INNER STORYTELLER
Embark on a transformative journey into the realm of storytelling with acclaimed author, filmmaker, and story expert Brian McDonald. Unleash your inner storyteller in this captivating 3-hour workshop, where you'll discover the essential techniques and insights that breathe life into captivating narratives. From real-world applications to emotional engagement and story structures, Brian will guide you through immersive hands-on exercises and provide personalized feedback, empowering you to craft stories that resonate deeply with your audience. Ignite your imagination and unlock the true power of storytelling.
Participants will:
Explore the real-world applications of storytelling and understand how to harness its impact across various mediums and contexts.
Master the art of emotional engagement, learning how to evoke profound emotions and create authentic connections with your audience.
Gain a comprehensive understanding of story structures, including key elements such as plot, character development, and narrative arcs.
Engage in hands-on practice, putting your newfound storytelling skills into action and refining your techniques under Brian's expert guidance.
Receive valuable personalized feedback from Brian, enabling you to enhance your storytelling abilities and refine your craft.
Workshop Materials
Preferred note taking device
#LETTERPRESS
FRIDAY @ 9:00AM
PRINT WORTHY
Immerse yourself in the art of letterpress with the esteemed Amos Kennedy Jr. In this exclusive 3-hour workshop, Amos will provide a captivating introduction to the art and equipment, sharing insights into his unique process and convictions about the craft. Witness the meticulous setup of the type bed and experience the magic of printing firsthand. Join us for an unforgettable journey into the heart of letterpress, guided by one of the most revered printers and activists of our time.
Participants will learn:
How to sling ink
Why plans are bullshit
How to question their role as a citizen
How to disrupt meetings
Workshop Materials
Preferred note taking device
Additional workshop supplies will be provided.
SATURDAY @ 9:00AM
MONOPRINT & STENCIL
Join artist and printmaker Bradley Taylor and learn the captivating art of monoprint, a unique process involving the application of ink to a plexiglass plate. In this hands-on, 3-hour workshop, gain hands-on instruction on creating diverse textures and effects within the ink, which are then meticulously transferred onto paper through a press. Explore the use of stencils to produce sharp and graphic images, either using available stencils or creating your own for a truly personalized touch.
Participants will learn:
How to prepare ink
How to cut and use stencils
How to safely operate a printing press
Techniques for creating textures and blending colors
Workshop Materials
Preferred note taking device
Additional workshop supplies will be provided.